About Aussieicon


Our family in Africa

The Byfield family in Africa

The story behind the name


When I registered Aussieicon as a domain back in the late 90s, it was part of a business plan for a limited liability company my wife and I were going to set up to sell Aussie products to international re-sellers.

Well, that didn’t happen.  😉

But we liked the name enough to keep the domain and used it to set up our personal email. As we travelled and worked around the world, our email remained constant unlike our expatriate friends who changed email addresses whenever they changed jobs or countries.


While our email addresses have remained constant, the Aussieicon website has seen a number of changes over the years.

For a long time it was password protected and used only to display personal updates and photos our of trips for our family and friends back home. But Facebook killed that version…

While we were in PNG

Photography in Papua New Guinea

Then we got involved in photography – both land and underwater – as a kind of pseudo amateur/professional hobby if that even makes sense.

We took photos of our travels and used Aussieicon to display and sell those images. We were even moderately successful, with our photos making it into high-end magazines, hardcover non-fiction books, and even as artwork for schools and government offices.



The Family in France

The Byfield family in France – We’re all Aussieicons


This latest version of the site is about a brand, my brand as an ICT executive.

It was never the intention – but I guess, in some ways, it was an organic conclusion.

While we travelled and worked around the world the experience and skills I learned were honed and stretched.  I gained a greater understanding of leadership in disparate cultural environments than I ever could have imagined.

And throughout it all, experiencing it right alongside me, was my family – each one an icon to me.

That my friend is the how and the why of www.aussieicon.com


Wrapping it all up I will leave you with a quote I have always loved:

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.” Theodore Roosevelt, France,1910