2013 Tech Wrap up 3

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The Tech Exec Wrap up of 2013 in the ICT sector.


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Social media becomes the norm:

Social media is so widely accepted now that it’s a common forum for general chat between friends and family.  It’s no longer special “Do you even have a twitter account..” or remarkable to see that Bob the council worker is on Facebook.

Some people are getting their kids accounts set up before they can talk – like the old dollarmite ‘Commonwealth bank’ savings accounts for kids. Not that the kids will use it much…

Check out http://www.cio.com.au/why_need_get_social/


Kids ditch Facebook: 

Facebook has lost its charm for the younger generation. They consider the site to be too busy and only good for arranging parties or get togethers.

It seems that Facebook is maturing with its original audience, with many initiatives to commercialise and market to the original Facebookers.

Facebook is still a teen requirement but it’s no longer at the heart of their communications. Kids don’t want to be chatting with mum and dad looking on – Snapchat, Instagram and Tumblr are the youth themes that took control of 2013.

Read more about it here at http://www.theguardian.com/Kids-ditch-Facebook


Marketing technologyTechnology as a marketing experience: 

Tech gadgets more than ever before need to be intuitive and capable of using the latest social environments. The general expectation is they will look good and load fast.

The question of phone or camera has disappeared, and we readily accept that general pics are part of the phones capability.

No matter what the device, the experience of the general user is now the number one factor in rating of the device.  More and more we are hearing tech reviews that are completely consumed with information about the device experience – humanising the device is more important than ever before.


Person vs the avatar: 

We still struggle with morality and maturity on the Internet.  Although it’s less evident in 2013, we still have the “hero behind the keyboard” peaking his/ her head out and flaming just because they can.

Some people still seem to think that a keyboard adds 30 kilo’s of hard muscle, ninja like skills and an armoury that could take down China.  Or so you would think from their comments.

Thankfully 2013 has seen a rise in anti-trolling and anti-bullying both on and off the Internet.  What’s more is that a number of countries have already or are in the process of developing legal policy to criminalise deliberate, repetitive, malicious behaviour on the Internet.

 # New Australian harassment and bullying laws active 1st Jan 2014 – include internet/ social networks. 



Email used by all still going strong: 

Email is continuing to gain ground – with initiatives to gather private email from employees for newsletters and the likes.  With the ongoing potential to have workplace Apps connected to personal Email, it’s not going anywhere.

Although tools like Yammer and LinkedIn are connecting and helping to broaden our networks, E-mail still continues to be the strongest workplace tool for general communication.

Microsoft has tried to reinvent itself in the workplace communication space with its Lync server bringing office “presence”, instant messaging and Email no matter your location. It’s a good plan but yet to really gain momentum.

Nevertheless Email is still King.

Tablet vs Phone-let:  

2013 saw the reduction in the tablet sizes with mini tablets hitting the market harder than ever before. Yet the phone screens have increased in size.

The iPad mini is basically three times the size of the current iPhone. With iPhones getting larger and iPads decreasing, its only a matter of time before we see a “iPhone-let”.  Or is it a ‘Ph-ablet’

Usable screen space and size with the highest resolution is pushing phones to the limit of pocket wear.

InfoT-Cloud6The cloud gains some ground:

Many of todays “social electronics/ mobile devices” utilise the cloud so heavily that if you disconnect them they become somewhat useless.

A huge percentage of the content on these devices require upload and download. Ease of use and intuitive nature is the key to any socially connected device for today’s minion and with large amounts of content required we need the cloud.

One of the more important questions that have developed is about jurisdiction of the data if it is housed of shore. Small the medium companies take up is apparently very good. While larger organisations are still being careful, in regards to the content they will allow in the cloud.

More information here from www.cio.com.au/Clearing-cloud-haze

Stone - the old PCPC loosing ground in huge numbers

The last five years has seen an unprecedented shift of power from PC to mobile, and from operating system vendors to software developers. The PC, at least in its present form, may well be dead.

Several years ago, IBM was criticised for selling its PC business to Chinese giant Lenovo. Now it seems that was the right thing to do. Around 1.07 million PCs were sold in Australia in Q1 2013, a 21 per cent year-on-year decline, according to IDC. In July, IDC predicted the pain would continue with a decline of 15 per cent this year over 2012.

Compare the PC market decline to the rise of smartphones. By 2018, Frost & Sullivan believes most of us aged between 15 and 65 will own a smartphone. In fact, 73 per cent of us already do.

More information here from www.cio.com.au/pc_one_step_away_from_extinction


Seriously I can’t see myself carrying a phone / tablet and a wearable device. I like my watch and I don’t want it replaced with another do it all gadget.

Galaxy Gear and Qualcomm’s Toq are just two of the wearables that are out and about. I have not seen one person wearing them since the release – although the sales guy I talked to at Harvey Norman seems to think he has sold a few.  Call me old fashioned but I don’t think a watch phone is the answer.  Yet another item to charge.

No matter what you think it really is all a bit James Bond or maybe more along the lines of the shoe phone from Maxwell Smart.

Reports are as I thought – very weak sales / yields.

Well thats my wrap up for 2013

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Rod Byfield

About Rod Byfield

Once a wayward rural kid originally from the small town of Kandos in central New South Wales, Australia. I have always held the belief that given the right environment anyone can achieve whatsoever they desire.

3 thoughts on “2013 Tech Wrap up

  • Dave

    Good blog – nice and clean.

    A slightly different take for me – I would consider the transformation of the TV into a truly technical / IT device being one of the highlights of 2013. TV has become an internet content device.
    The other thing I noticed was device continuity – session based services on devices in 2013 took a huge leap.


  • Christopher Gebhardt

    Rodney, I think you missed the drone revolution. At least the start of it (here in the US.) 2014 will definitely be the year of the private drone forces. The advancements of video technology (GoPro comes to mind) combined with a mobile aerial platform will create new opportunities and security nightmares.

    UAVs will come in various shapes and sizes from the government owned and controlled predators for wildland firefighting to the neighborhood kids with an octo-copter for $500 capturing 1080p video.

    Current FAA rules allow non-commercial UAVs to fly no higher than 400 feet in altitude. That is still a pretty high surveillance platform for corporate espionage, exploration, and much more.

  • Rodney Byfield
    Rodney Byfield

    Hey Dave,

    TV is another great Tech advancement – I agree internet and TV have become synonymous.

    Hey Christopher – drone’s are certainly one I missed – although you must forgive us Aussies – Drones did not affect the ICT industry here at all. But I certainly agree drones have had a huge tech advancement in 2013 with the consumer. I would be interested in one for Deer hunting 😉

    I guess with the GoPro – I have had mine since mid 2012 – but certainly there have been advancements.

    Thanks for your input guys – have a great day.

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